Marketing in the AI Era

In this RAISE Summit session, Allison Wagenfeld (VP Marketing, Google Cloud) shares how AI is reshaping modern marketing—from infrastructure and models to agents and generative media—and how her team runs their strategy with AI, not just for AI. She tackles the classic pain points (people, budget, measurement, personalization) and shows practical wins using Gemini, Veo, NotebookLM, and agentification across the org chart.
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Key discussion points include:

• People & productivity: Turning tedious production into prompt-driven creation (web pages, assets, emails), freeing teams for higher-value work and continuous 10-minute “AI Boost” upskilling.
• Agents in the org: Rolling out Agent Space so marketers self-serve agents for campaign ops, QA, research, and experimentation.
• Budget efficiency: Replacing costly shoots with generative video (Veo 3) and image workflows; fast iteration on variants and locales.
• Measurement as a conversation: Natural-language queries over marketing data to speed insight-to-decision cycles.
• Personalization at scale: Location-aware creative that updates in real time; travel and retail examples evolving from chatbots to agentic booking and content.
• Generative media toolkit: From prompt-to-video/audio to auto-assembled campaign kits, accelerating creative without sacrificing quality.
• Beyond “Lumière’s Law”: Don’t just port old tactics—reimagine marketing formats for an AI-native era.

Curious how to make AI agents, Gemini, and generative media work in your stack today? Watch the talk—and like, comment, and subscribe for more hands-on sessions from RAISE Summit on the future of AI-powered marketing.