Julie Hardy

The Brandtech Group

Partner

Description

Julie Hardy is a Partner at The Brandtech Group, the global leader in digital marketing solutions, working with numerous CAC40 and S&P companies. Since its inception in 2015, The Brandtech Group has been dedicated to building brands better, faster, cheaper thanks to technology. As such, The Brandtech Group has been a pioneer in AI and owns a leading platform in Generative AI: Pencil, which assists humans in the conceptualization, production, and distribution of content. Over the past 20 years, Julie has developed a unique marketing profile with a strong focus on digital transformation and omnichannel strategies, primarily in the beauty and luxury sectors. Julie has proven expertise in managing multidisciplinary teams to create innovative, large-scale solutions that enhance brand perception, generate value for consumers, and stimulate brand growth. Since its inception, artificial intelligence has been at the core of Brandtech's operations. Julie, in her role as Partner and in collaboration with clients and operational teams has spent the majority of the past year testing and deploying Generative AI for major accounts. Julie began her career in marketing at L'Oréal, then spent 9 years in New York where she joined the executive teams of agencies, focusing on their digital transformations. She then returned to France as Executive Vice-President and General Manager of Dan Paris (the digital expert agency within TBWA) before joining The Brandtech Group 7 years ago. Her skills range from developing strategy, ecosystems, and brand programs to scaling innovations within client ecosystem. Julie has brought her expertise to leading brands and groups such as L'Oréal, Estée Lauder, LVMH, Danone, Amore Pacific, Shiseido, Puig, Coty, Printemps, Labelux, Uniqlo, Air France, Sotheby's, GE, Essilor... Lastly, Julie is French, but a NYer at heart, an ever- beginner surfer and an art-lover. After studying at Dauphine, Julie holds an MBA from EMLyon Business School.